Build
AI Engineering & Automation
Most AI projects do not fail at the model. They fail at the engineering around it — reliability, evaluation, cost and the decision about where human judgement belongs.
5 capabilitiesExplore
11+ Years Of Experience · Engineering partner
Engineering AI, search and high-performance digital platforms
We are brought in when technical problems become commercially important — a platform that cannot hold its traffic, a search estate that stopped performing, an AI project that will not ship. Three connected disciplines, and the engineering to fix the cause rather than describe the symptom.
Selected work
Engineering for systems where performance matters
What we do
Build → Scale → Optimize → Get Discovered
Four connected disciplines rather than a service catalogue. Most engagements touch more than one, because the faults usually cross the boundaries.
Get Discovered
Search Engineering & AI Visibility
Technical SEO becomes an engineering problem at scale. We work on the layer below the content — how a site is served, crawled, rendered and indexed.
26 capabilitiesExplore
Scale & Optimize
Web, Platform & Infrastructure Engineering
Performance and reliability are engineering properties with measurable causes. We diagnose the cause, fix it at the level it exists at, and instrument it so it stays fixed.
12 capabilitiesExplore
Build
Platform & CMS Engineering
A platform decision outlives the project that made it. We work on the systems content teams live inside — WordPress, XenForo, and the migrations and decoupled builds that move content between them.
40 capabilitiesExplore
Problems
Which of these is yours?
Most visitors arrive with one of four problems. Each links to the capability that addresses it.
Organic visibility keeps falling
Impressions dropped and no amount of content work moves them. Usually a crawl, indexation or server-response problem sitting below the content layer.
Technical SEO →The platform cannot hold its traffic
Failures at peak, and fine the rest of the time. Almost always average-load tuning meeting a real concurrency requirement.
High-traffic engineering →Pages are slower than they should be
Core Web Vitals failing on field data while the lab score looks reasonable. The cost is real users on real connections, not a synthetic measurement.
Website performance →The AI project stalled
A working prototype nobody is confident enough to ship. The distance between demo and production is mostly engineering, and it is the larger part of the work.
AI engineering →Flagship engagement
Spain's largest forum
Online communities · Spain · Since 2019 — ongoing
Since 2019, Soludome has managed infrastructure and platform operations for one of Spain's largest online communities. The work covers server and performance optimisation, CDN architecture, load balancing and site security under sustained traffic.
More work
Other engagements
Different problems and different scales — each written up with what was difficult, not only what worked.
Fintech & capital markets
Search engineering at stockbroking scale
A stockbroking platform publishing at news velocity was losing search visibility to problems that had nothing to do with content quality. Two workstreams ran in parallel: sustaining a high-volume editorial output across business and market categories, and diagnosing the technical faults — a domain safety flag, recurring server errors, and a metadata defect on a templated page type — that were suppressing how much of that output search engines could actually reach.
225Msitewide impressions
Online communities
Arrse.co.uk
An established community platform had accumulated three separate problems that compounded each other: page loads that had degraded with growth, search visibility that had not kept pace with the community's authority, and a security posture that had not been revisited as the platform's profile grew. The engagement addressed all three concurrently.
4%increase in organic clicks
Marketplaces
Platform recovery
A large marketplace platform in the United States was experiencing critical downtime from compounding traffic and application faults. Soludome analysed requests through the web application firewall, identified and blocked the DDoS patterns, and repaired a third-party payment flow that allowed links to be generated repeatedly without authentication. Server load fell and platform performance improved after the work.
Around 2020initial recovery; occasional support since
Clients
Selected clients
A sample of the organisations whose platforms we have engineered, maintained or recovered.
Testimonial
One client, in their own words
A short testimonial from a long-standing client, recorded rather than written. We keep it on the site because it is harder to write than a quote and easier to check than a claim.
John RomaineLinkedIn
Sectors
Where we have already done this
Only three sectors are listed, because three have real engagements behind them. Sector knowledge is worth something only when it changes the engineering.
Industry
Fintech
Financial platforms publish at news velocity, serve templated data pages by the hundred thousand, and operate under scrutiny that turns every technical fault into a commercial event.
The content estate is two different systems sharing a domain
Industry
Marketplaces
A marketplace outage is not a lost session. It interrupts work in progress, on both sides of the market, at the same time — which makes reliability an existential property rather than a quality one.
Downtime has two costs, not one
Industry
Online communities
Community platforms are unusually demanding engineering environments: a decade of accumulated front-end decisions, traffic concentrated in evening peaks, an audience that returns daily, and a security profile that attracts sustained attention.
Traffic arrives in sessions, not pageviews
Industry
Publishers
A publisher's archive is permanent and its news desk is hourly. Those two estates have opposite discovery requirements, and most publisher search problems begin with someone treating them as one.
Permanent archives and hourly output share one domain
Industry
SaaS
A SaaS business runs three sites on one domain: a marketing site judged on conversion, a documentation estate judged on accuracy, and an application that must not be crawlable at all. Most SaaS search problems are boundary problems between them.
Three estates with different owners and different success measures
Industry
Ecommerce
An ecommerce catalogue generates more URLs than it intends to. Facets, variants, sorting and filters multiply a few thousand products into a URL space large enough to consume any crawl budget, and deciding which of them should exist is the central problem.
The URL space is generated, not authored
Method
Diagnosis before implementation
The sequence determines whether a fix holds or has to be repeated. The most common reason a problem has not been solved is that it was never correctly diagnosed.
Discovery
What the system actually does, as distinct from what it is documented to do.
Diagnosis
Finding the real constraint — usually two layers below the reported symptom, which is why treating the symptom rarely works.
Fix at the level the fault exists at
A template defect is fixed in the template. An infrastructure defect in the infrastructure. Fixing in the wrong layer means repeating the work.
Validate against a baseline
Measured before and after under matched conditions. Without a baseline captured in advance there is no evidence, only an assertion.
Instrument it so it stays fixed
In performance and search especially, the natural direction of travel is backwards. Monitoring is what prevents that.
Why Soludome
What you are actually buying
Not adjectives — the operating choices that determine what an engagement feels like.
The engineers who scope the work deliver it
There is no handover from a pre-sales team to a delivery team, and nothing between you and the people doing the work. That is also why we do not run a traditional sales process.
We work on the system, not just the report
A recommendation your team cannot implement has limited value. Where the fix is in the application, the infrastructure or the template, we can make the change rather than describe it.
Engagements measured in years
Our longest client relationships have run continuously since 2019 and 2021. Performance and reliability are properties to be maintained rather than projects to be completed, and we are set up for that.
Clear links between action and outcome
We separate what changed in the system from the wider movement around it, so you can see which interventions produced a durable operational difference.
Bring us the problem you have not been able to fix
Describe what the system is doing rather than what you think the cause is. If we are not the right people for it we will tell you early, and where we can point you somewhere better, we will.