Industry

Where we have worked, and why it matters

Sector knowledge is worth something only when it changes the engineering. Across these six sectors, the traffic shape, content lifecycle and search requirements are genuinely different.

Sectors

Six sectors with distinct engineering constraints

Each page describes what changes about the engineering in that sector and links to the most relevant work.

Industry

Fintech

Financial platforms publish at news velocity, serve templated data pages by the hundred thousand, and operate under scrutiny that turns every technical fault into a commercial event.

The content estate is two different systems sharing a domain
Industry

Marketplaces

A marketplace outage is not a lost session. It interrupts work in progress, on both sides of the market, at the same time — which makes reliability an existential property rather than a quality one.

Downtime has two costs, not one
Industry

Online communities

Community platforms are unusually demanding engineering environments: a decade of accumulated front-end decisions, traffic concentrated in evening peaks, an audience that returns daily, and a security profile that attracts sustained attention.

Traffic arrives in sessions, not pageviews
Industry

Publishers

A publisher's archive is permanent and its news desk is hourly. Those two estates have opposite discovery requirements, and most publisher search problems begin with someone treating them as one.

Permanent archives and hourly output share one domain
Industry

SaaS

A SaaS business runs three sites on one domain: a marketing site judged on conversion, a documentation estate judged on accuracy, and an application that must not be crawlable at all. Most SaaS search problems are boundary problems between them.

Three estates with different owners and different success measures
Industry

Ecommerce

An ecommerce catalogue generates more URLs than it intends to. Facets, variants, sorting and filters multiply a few thousand products into a URL space large enough to consume any crawl budget, and deciding which of them should exist is the central problem.

The URL space is generated, not authored
Why only three

Sectors where the engineering changes materially

The list is focused on environments where traffic, discovery, transactions or community activity change the technical priorities.

Because the constraints differ by sector

A fintech platform's traffic is synchronised around market events and its content estate mixes short-lived news with templated instrument pages. A community platform's traffic concentrates into an evening peak of long sessions. Both are 'high traffic' and they require different architectures. A generic page would describe neither.

Because search visibility means different things

For a marketplace, listings discovered through search are supply-side value. For a publisher, announcement-time discovery is the product. For a fintech, instrument pages carry the estate. The discovery architecture that serves one is not the one that serves another.

Because proof and expertise are kept separate

Each sector page connects the engineering priorities to relevant work where a useful comparison exists.

We work outside these three sectors too

The clusters describe what we do; the industries describe where we have already done it. If your sector is not listed, the engineering may still be a very good fit.