Reviving Online Presence

Case Study: Reviving Online Presence After Prolonged Downtime

Strategic SEO & Digital Recovery

In the competitive world of online marketplaces, even a short period of downtime can have long-term consequences on digital presence, SEO rankings, and user engagement. When an online marketplace client experienced a severe website crash, resulting in nearly two months of inaccessibility, they turned to Soludome for a strategic recovery plan.

The Challenge: A Website Crash with Major SEO Fallout

• SEO Rankings Plummeted – The website lost its hard-earned search engine positioning.
• Decreased Visibility – Traffic and user engagement dropped drastically.
• Loss of Transactions – Buyers and sellers struggled to connect, impacting revenue.

The Solution: A Strategic SEO & Technical Recovery Plan

• Server Optimization – Ensuring stability and preventing future crashes.
• Database Recovery – Restoring lost data and optimizing response times.
• Crawlability & Indexing Fixes – Ensuring Google re-indexed the website quickly.
• Reclaiming Broken Backlinks – Restoring valuable domain authority.

Client Testimonial

"Soludome knows its ins and outs about everything it specializes in. The team is patient and properly explains step by step what they are doing. Soludome is an expert in multiple areas and understands how everything works, maximizing its performance."

Conclusion

The project resulted in a full recovery of SEO rankings and engagement. Total clicks increased significantly to 1.29M, and impressions surged to 15.3M. The site's average CTR improved to 8.4%, with a restored search position of 17. These results validated the importance of a structured recovery strategy after extended downtime.

Future-Readiness & Lessons Learned

• Proactive Monitoring – Implementing real-time performance tracking to detect issues early.
• Disaster Recovery Planning – Establishing robust backup and recovery protocols.
• Ongoing SEO & Authority Building – Ensuring sustained online growth and resilience.